AI Made Friendly HERE launches zero-shot accent softening model to revolutionize call center industry

VB Transform 2024 returns this July! Over 400 enterprise leaders will gather in San Francisco from July 9-11 to dive into the advancement of GenAI strategies and engaging in thought-provoking discussions within the community. Find out how you can attend here., a startup co-founded by CEO Ofer Ronen and CTO James Fan, has unveiled a zero-shot machine learning model designed to soften accents in real-time for call center agents. The company, which recently raised $10 million in funding, and has now added an extension to their seed funding of $2.1M+ from existing investors Cardumen Capital and Recursive Ventures, as well as new investor Gainangels. This brings their total funding to over $12 million, positioning them for further growth and development.

“ is all about making communication easier around the world by reducing the level of accent heard by the listener on the content of the conversation,” Ronen explained in an interview with VentureBeat. “The goal is, is twofold. One is to improve the ability to follow what’s being said intelligibly. And then the other one is to improve trust.”

The accent softening technology addresses a critical pain point for many offshore call centers in countries like India, the Philippines, and Pakistan. These centers often struggle to achieve the same performance metrics as their onshore counterparts, leading to lower customer satisfaction scores and difficulty securing new business.’s internal dashboard shows key call center metrics, including monthly active seats, handle time, and total minutes, which the company’s accent softening technology aims to improve. The data visualizations provide insight into the potential impact of’s solution on call center efficiency and performance. (Image Credit:

Empowering human agents with AI

Ronen, who previously worked on contact center AI at Google, saw an opportunity to use AI to help human agents rather than simply automating their jobs. “We saw that there was an opportunity to use AI to help humans and give them superpowers,” he said. “And that the voice AI piece was like, not quite yet offered at that scale. And that we were well equipped to do that having that background.”

VB Transform 2024 Registration is Open

Join enterprise leaders in San Francisco from July 9 to 11 for our flagship AI event. Connect with peers, explore the opportunities and challenges of Generative AI, and learn how to integrate AI applications into your industry. Register Now’s solution is designed to be easily implemented, installing on lower-end PCs in just five minutes with no integration required. This frictionless onboarding was a key priority for Ronen, who wanted to avoid the complex integrations he often encountered at Google.

Zero-shot learning and ethical considerations

The technology also boasts zero-shot learning capabilities, meaning it can adapt to new speakers without any warm-up period. “As you start speaking, it just does the right thing without needing to warm up,” Ronen noted.

While the accent softening technology has the potential to significantly improve call center performance, it also raises ethical questions around cultural sensitivity and potential bias. Ronen emphasized that is committed to maintaining speakers’ identities and offers different levels of accent softening to give users more control.

“We have different versions of our models that have different levels of softening,” he explained. “We believe in giving options to folks. And so if one model might work better for a use case, or a person, they could have more of an American accent or more of a blend of their original and American.”

A game-changer for offshore call centers

From a business perspective,’s technology could prove to be a game-changer for offshore call centers. By enabling agents to communicate more effectively with customers, these centers may be able to close the performance gap with their onshore competitors and secure more business.

The global call center market is expected to reach $496 billion by 2027, driven in part by the increasing adoption of AI and automation technologies. With its innovative accent softening solution, is well-positioned to capture a significant share of this growing market.

However, the company will need to navigate the ethical complexities surrounding accent modification carefully. As AI continues to transform the call center industry, striking the right balance between efficiency and cultural sensitivity will be critical for long-term success.

VB Daily

Stay in the know! Get the latest news in your inbox daily

Thanks for subscribing. Check out more VB newsletters here.

An error occured.

Originally Appeared Here

You May Also Like

About the Author:

Early Bird