All posts in AI Marketing

Dive Brief: Ally Financial said that a proprietary large language model (LLM) helped make its marketing operations more efficient in a monthlong test, per details shared with Marketing Dive. The…

As artificial intelligence and technology evolve, AI can transform some tasks real estate pros do, like automating marketing or making home showings more efficient. ANAHEIM, Calif. – Experts gathered to…

The Scene Dennis Woodside is one of those brand name operators in Silicon Valley, after working as an executive at Google, Dropbox, and Impossible Foods. While those are familiar brands,…

Philosopher Niccolo Machiavelli once said, “Whosoever desires constant success must change his conduct with the times.” Success today hinges on our ability to roll with the changes. The mainstream rise…

The advertising ecosystem has fundamentally transformed for performance marketers. Evolving data policies have required businesses to augment their strategy to find, understand, and convert customers. Simultaneously, artificial intelligence and machine…

It’s almost impossible to go anywhere or do anything in today’s digital world without giving out some of our personal data or risking its security. In fact, an overwhelming majority…