Toys “R” Us riles critics with “first-ever” AI-generated commercial using Sora
Enlarge / A screen capture from the partially AI-generated Toys “R” Us brand film created using Sora. Toys R Us On Monday, Toys “R” Us announced that it had partnered…
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Toys ‘R’ Us calls AI-made video successful despite criticism
A Toys “R” Us executive called the company’s AI-made video “successful” despite the controversy it generated online, saying in an interview with NBC News that the company would add generative…
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Could OpenAI’s Sora Be A Boon For Small Studios And Indie Content Creators? New Toys ‘R’ Us Origin Story Video Could Be A Glimpse Into That Future
ChatGPT-parent OpenAI’s innovative text-to-video tool, Sora, has been used to produce a brand film for Toys “R” Us, indicating a potential game-changer for small studios and independent content creators. What…
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Toys R Us Origin Story Trailer Shows Off OpenAIâs Sora Text-To-Video AI Tool
Toys R Us has become the first company to create the a branded film using OpenAI’s Sora text-to-video AI tool, telling the iconic toy store’s origin story. Generative AI has…
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Watch: Toys ‘R’ Us Taps OpenAI’s Sora to Generate Its First AI Commercial
Toys “R” Us just released its first AI-generated ad using Sora, OpenAI’s text-to-video tool. Sora is not yet publicly available, but the toy company’s creative agency, Native Foreign, has “alpha…
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The internet reacts to new Toys R Us Sora film: ‘Stephen King’s nightmares’
Following its 2017 bankruptcy declaration, the toy retailer is trying to revive its brand image through AI-generated video. But some X users are cringing at the effort. On Monday, retail…
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