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Toys R Us Kids Meet AI in a Video Using Sora From OpenAI

Toys R Us released a video made with a new artificial intelligence tool at the Cannes Film Festival on Monday, but not everyone wants to be a Toys R Us-AI…

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Toys’R’Us sees sentiments plummet over ‘soulless’ AI-generated ad

Toys’R’Us has seen its sentiments plummet from 12.2% positive, 13.5% negative and 74.3% neutral to 3.4% positive, 53.4% negative and 43.2% neutral after it released an ad that was entirely created by…

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Toys ‘R’ Us Kids Meet AI in a Video Using Sora From OpenAI

Toys “R” Us released a video made with a new artificial intelligence tool at the Cannes Film Festival on Monday, but not everyone wants to be a Toys “R” Us-AI…

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Toys ‘R’ Us Debuts First Video Ad Using Sora, OpenAI’s Text-to Video Tool

Revived retailer Toys ‘R’ Us is the first brand to use Sora, OpenAI’s highly anticipated text-to-video tool, for its advertising — and the one-minute spot it debuted at a conference…

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How Toys “R” Us Uses OpenAI’s Sora for Brand Films

The TDR Three Key Takeaways regarding Toys “R” Us and OpenAI’s Sora: Toys “R” Us leverages OpenAI’s Sora to produce AI-generated brand films. Toys “R” Us, managed by WHP Global,…

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Toys ‘R’ Us tells its creation story using AI

Toys “R” Us has released a one-minute brand film made using the new text-to-video tool Sora from OpenAI—the company behind ChatGPT. The film is about the creation of Toys “R”…

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