When AI truly understands our customer data, we’ll deliver on true personalization
Much of the marketing we create as marketers and experience as consumers is broad. Some of it will resonate with us; some it won’t. It’s always been this way because…
Toys ‘R’ Us tells its creation story using AI
Toys “R” Us has released a one-minute brand film made using the new text-to-video tool Sora from OpenAI—the company behind ChatGPT. The film is about the creation of Toys “R”…
Insights from ex-Bing Search director
I chuckled when I saw the words “Search was broken” on the LinkedIn profile of Stefan Weitz. This assessment had nothing to do with Google Search in 2024. Rather, he…
AI – Episode 1: Generative AI and its impact on M&E | Video
Artificial intelligence (AI) takes centre stage in the latest IBC365 Tutorial series as we discover how the technology is being deployed throughout the media and entertainment (M&E) industry and learn…
Artificial Intelligence Ethics in Consulting: Balancing Innovation and Responsibility
Top consultancy companies use AI tools to solve their business problems. These AI tools, although highly useful, come with their own set of weaknesses. Since these AI models are trained…
Platforms Are Autogenerating Creative – And It’s Going To Be Terrible
The most important thing in advertising is the actual creative. And major ad platforms are well on their way to an era of creative innovation. Actually, strike that. I meant…
