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Are marketers who use AI lazy or pragmatic?

Marketers rely more and more on AI to help them with their work. Andy Martinus of Team Lewis says using the technology correctly can help win the war with ever-increasing…

Atropos Health Raises $33M to Scale the Automation of High-Quality, Personalized Real-World Evidence Leveraging Generative AI

The Company is Also Forging Strategic Partnerships With Pharmaceutical Companies and Vertically Integrated Healthcare Companies to Drive Evidence Adoption in Oncology and other Specialty areas PALO ALTO, Calif., May 23,…

Why everyone wants to be a chief AI officer or “CAIO” – this is what it takes

While much has been written about AI and the potential danger it poses, AI and generative AI in particular have a lot to offer businesses and workers alike. In fact,…

Generative AI like ChatGPT, DALL-E, and Sora can’t replace human creativity

Artificial intelligence has long been hailed as a great “equalizer” of creativity, finally putting the ability to create art in all of its myriad forms into the hands of the…

How to use ChatGPT to write Excel formulas

Maria Diaz/ZDNET Figuring out how to write the perfect Excel formula to achieve the desired result can be a challenge, especially when you have a lot of data on a…

A clear and confident shift in marketing technology as CMOs embrace AI

Source: © 123rf 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results…

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