SUMMARY
The advent of AI promises to equalise the playing field, rendering high-quality video production more affordable and efficient than ever before
NogenTech in a recent study found that 91% of marketers are using video content in 2023 and AI makes it possible to keep this pace
Outside the realm of creativity, AI brings about a fundamental change in the effectiveness of video production
Welcome to the video revolution—a decade that witnessed an astronomical surge in video content consumption. Brands have discerned YouTube, Instagram, TikTok, and LinkedIn platforms to be indispensable.
Consequently, companies from different sectors are recognising the importance of incorporating videos into their marketing approaches, leading to an unprecedented surge in the video production sector.
Statista, as of November 2022, found 86% of marketers to have used videos on Facebook for marketing purposes. YouTube led the social media platform popularity race at 90%, and TikTok was used by 35% of those surveyed. Effective brand communication across corporate giants, SMEs, and startups heavily relies on video content within the dynamic digital landscape.
Back in time video production was known to be a demanding and costly undertaking, posing difficulties for SMEs, startups, and all brands alike. However, the advent of AI promises to equalise the playing field, rendering high-quality video production more affordable and efficient than ever before.
AI-Powered Video Production
The integration of artificial intelligence (AI) has improved the quality of video content significantly. Artificial intelligence algorithms are superior to traditional video editing tools because of their advanced features.
Through AI-based video enhancements, not only do they fix imperfections but also predict user preferences, thereby blending artistic vision with technological finesse. NogenTech in a recent study found that 91% of marketers are using video content in 2023 and AI makes it possible to keep this pace.
Intelligently Creative
Given the dynamic nature of video content, innovative editing solutions are imperative, and AI rises to the occasion. Video editing tools driven by AI streamline the editing process by automating monotonous tasks and offering intelligent and trending suggestions.
It skilfully combines scenes, improves visual effects, and optimises pacing, thus bolstering the visual flow. Interestingly, the enhancement enables video creators to concentrate on the creative aspect of storytelling.
AI-driven video production not only improves efficiency but also ensures high-quality results. Besides enhancing video resolution, and rectifying colour discrepancies, the algorithms can also stabilise shaky footage that was previously considered irreparable.
Improved Storytelling
Outside the realm of creativity, AI brings about a fundamental change in the effectiveness of video production. Recognising the value of time as a precious commodity, AI works to maximise efficiency by automating labour-intensive tasks, enabling creators to dedicate their focus to their artistic vision.
Video marketing has long been recognized as a powerful tool for visual storytelling, establishing emotional connections with a global audience. With the integration of the algorithms, the compelling medium is evolving to be more dynamic, efficient, and precisely targeted, enabling marketers to effectively convey tailored messages to their target audience.
Scripted
Artificial intelligence is completely reshaping video production, encompassing everything from generating content to distributing it. Particularly intriguing is the role of AI in scriptwriting, where AI-powered tools facilitate the swift and efficient creation of high-quality video scripts.
These tools not only script for SEO but also can generate lifelike voiceovers and animations, consolidating the creative development and pre-production phases, thereby minimising the time and effort involved.
Analysed
Today, AI algorithms can analyse user data and preferences to create customised video content, opening up new possibilities for brands to deeply engage directly with their audiences. AI-driven video analytics tools can meticulously monitor the success of video productions.
These advanced tools provide businesses with invaluable information about viewership metrics, including the number of viewers, duration of views, and moments when viewers lose interest.
It cannot be undermined that the success of a streaming service hinges on delivering a swift and effective customer experience. Hotstar employs machine learning algorithms, aiming to harness user intelligence from data, enhancing personalisation.
The algorithm uses metrics like monthly watch time to learn user preferences from their viewing history, tailoring content and ad suggestions accordingly.
Personalised
One of the perks leveraged by AI is it empowers businesses and marketers by offering crucial insights into consumer behaviour, preferences, and interests. It further becomes the foundation for crafting highly personalised video content that resonates with specific audiences, resulting in elevated engagement rates and eventual conversions.
The Indian Premier League (IPL), boasting a massive viewership of over 600 Mn, has embraced artificial intelligence (AI) to enhance efficiency and engagement. In the sports industry, AI is poised to revolutionise the fan experience by enabling virtual reality (VR) interactions, offering immersive on-field participation. Additionally, AI analyses fan behaviour to deliver personalised recommendations, further deepening fan engagement with the event.
Finally, the future of video content creation hinges on the innovative integration of AI and advanced technologies, introducing personalised, engaging, and results-driven strategies.
Now is the opportune moment for businesses and marketers to embrace this transformative shift and reshape their marketing landscape. Simultaneously, AI-powered video editing tools rapidly transform the production and editing realm, from script-based edits to digital avatar creation, expanding creative possibilities.
As AI technology advances, these tools are poised to become more sophisticated, promising heightened intuitiveness, efficiency, and creativity in video content production. The future of video editing appears bright, with AI leading into new and exciting territories.
