Industry Focused Prompt Engineering for ROI-Driven Results
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Online Microcredential Snapshot – Industry-Focused Prompt Engineering for ROI-Driven Results
- 10-15 hours of active learning
- 24/7 course access for 90 days
- $400
- 100% online
- Self-paced
- Digital badge upon completion
Bridge the gap between AI and business with an online microcredential
As generative AI becomes a core driver of productivity and innovation across industries, the ability to craft precise, goal-oriented prompts is emerging as a critical workforce skill. This 10–15 hour asynchronous microcredential equips professionals with practical skills in prompt engineering to drive measurable business and organizational outcomes—turning everyday language into high-impact instructions that unlock AI’s full potential.
Through interactive modules, real-world case studies, and hands-on prompt design exercises, learners will the current landscape of large language models (LLMs), learn to design purposeful prompts, and apply outputs to quantitative and qualitative industry use cases. Through iterative practice, they will learn how to strategically align prompt design with organizational goals, measure impact, and communicate results with confidence.
Designed for professionals, managers, and technical contributors, this course bridges the gap between AI capability and business outcomes.
By the end of the course, learners will produce an industry-specific prompt portfolio and earn a digital badge that signals readiness to drive ROI through intelligent AI interaction.
Learners will be able to:
- Evaluate AI & LLM platforms to match use cases to appropriate tools.
- Design and refine prompts tailored to specific industries and organizational goals.
- Deploy prompt-driven solutions that measurably improve ROI and operational efficiency.
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Course Format
This course format includes readings, quizzes and a final assessment project.
Completion Requirements
- Complete all course modules and interactive activities (100% completion).
- Demonstrate understanding of prompt engineering concepts through formative assessments.
- Submit a final prompt portfolio with three industry-specific examples and ROI rationale.
- Meet or exceed proficiency in all rubric categories (minimum score of 3 out of 4 in each domain).
- Engage in self-review to reflect on prompt design and business impact.
Ideal For
Professionals across industries (e.g., marketing, analytics, education, operations, product,
communications) seeking to build, scale, and deploy AI solutions that drive tangible
business results.
Edward Gazarian has worked in digital marketing for over 20 years, with extensive experience in B2C and B2B verticals & hands-on experience in 100+ global markets. He serves as Chair of the Brandeis University’s Digital Marketing & Design Online Masters program. In his professional life, Ed leads global paid media for Akamai Technologies, where he also sits on the organization’s Marketing AI Council & leads the team’s work on AI Governance & Guardrails.
This microcredential course is designed to guide individuals as they learn strategic & tactical methods to adopt & implement AI-enabled work in their respective fields. Specifically, this course builds on foundational knowledge about Large Language Models (LLMs), their applicability in solving various real-world challenges, and provides assignments to develop hands-on techniques that put theory into practice.
