Donald McArthur developed CRAFTED to teach prompt engineering in half-day workshops for professional teams — seven components you can run through in under a minute before you type anything into an AI tool.
The Single Biggest Factor in AI Output Quality Is How You Ask the Question. As part of our broader AI Business Optimization services, Real IT Solutions teaches your team the CRAFTED Framework — a seven-component prompting method developed by Chief AI Officer Donald McArthur — so every person in your business knows exactly how to ask for what they need, the first time.
Seven-component CRAFTED Framework — Context, Role, Audience, Format, Tone, Explain, Deliverable
Half-day or full-day workshop format for employee groups
Tool-agnostic — works with Microsoft Copilot, ChatGPT, Claude, and Gemini
Take-home reference card and prompt library starter
AI prompt Engineering for Grand Rapids Businesses
Why Prompt Engineering Matters
Not a Tool Problem — an Ask Problem
Most employees using ChatGPT or Copilot type the way they’d text a coworker, hit enter, and hope. What comes back reads fine and is often wrong in ways that don’t show — a flattened detail, a guessed-at fact, a tone that undersells what’s actually going on.
AI tools produce inconsistent results almost entirely because of how they’re asked, not what they’re capable of. Search “prompt engineering” today and most of what comes back is marketing advice — catchier ad copy, better content calendars. That’s not wrong, exactly. It’s just aimed at a different audience. Inside most businesses, the highest-stakes prompts aren’t creative at all. They’re technical: a summary that becomes a customer-facing email, a policy explanation that becomes the record someone points back to later, a report that gets forwarded without a second read.
Nobody wrote a framework for that — so most employees default to short, context-free prompts, get back something that sounds confident and is quietly wrong, and spend twenty minutes fixing it by hand. The fix isn’t a better AI tool. It’s a better ask — which is exactly what the CRAFTED Framework teaches.
Introducing the CRAFTED Framework
A Seven-Component System, Not a Slide Deck
Donald McArthur developed CRAFTED to teach prompt engineering in half-day workshops for professional teams — seven components you can run through in under a minute before you type anything into an AI tool.
Letter Stands For What It Does
C Context The relevant facts, constraints, or background the AI can’t guess on its own.
R Role Who the AI should act as — a quality engineer writing for an audit trail responds differently than a generalist assistant.
A Audience Who actually reads this. A coworker, a customer, and a company president all need something different from the same facts.
F Format The structure the output needs — specific fields, a short paragraph, a table.
T Tone Factual and neutral, reassuring but honest, or terse — set on purpose instead of left to chance.
E Explain Tell the AI to flag what it’s unsure about rather than guessing. This matters more in technical writing than anywhere else.
D Deliverable The specific, finished thing you want back — not “some information about this,” but the actual document.
It’s a checklist, not a script you write out in full every time. Once a team internalizes it, most of it becomes habit — but writing it out the first several times is what breaks the “just clean this up” reflex.
How the Training Works
Built for Real Teams, Not a Certificate
Teach Your Team to Ask AI for Exactly What They Need – A CRAFTED Framework workshop turns inconsistent AI output into a repeatable process — in half a day, with no new tools to buy. Our Grand Rapids-based team will build training around your business’s actual processes.
Half-day or full-day workshop format for employee groups
Tool-agnostic — works with Microsoft Copilot, ChatGPT, Claude, and Gemini
Hands-on practice using real scenarios from your business, not generic examples
Take-home reference card and a prompt library starter your team keeps using after the session ends
Pick one document type your team produces constantly — client emails, internal reports, policy summaries — and we’ll build your first CRAFTED-structured prompt template around it during the session.
Who This Training Is For
Is This You?
AI adoption rarely stays in one department. Once leadership signs off, it shows up everywhere — the shop floor, the sales team, the front office — and every one of those groups asks AI for something different, with different stakes if the answer comes back wrong. CRAFTED training gives your CEO and leadership team a single method to roll out across the whole business, so the quality of what comes back doesn’t depend on which department is doing the asking.
Leaders who need AI output they can trust — without double-checking every draft that comes back.
Teams already using Copilot or ChatGPT informally — with wildly inconsistent results and no shared method for asking.
Operations, quality, or customer-facing teams producing documents that become the record — work orders, reports, client communications.
Production and shop-floor teams — shift handoffs, safety notices, and maintenance records the next shift has to act on without guessing.
Sales teams — proposals, follow-ups, and customer emails that need to read consistently no matter who on the team is writing them.
Accounting and finance teams — reconciliations, reports, and anything that becomes part of the financial record, where a confident guess is worse than no answer at all.
If any of these describe a team in your business, CRAFTED training is the fastest way to turn AI from a novelty into something every department can actually rely on.
How This Benefits Your Business
The Payoff Compounds Over Time
A single well-structured prompt saves a few minutes. A team that’s internalized CRAFTED saves those same minutes on every document, every day, indefinitely — and the payoff goes well beyond speed.
Fewer costly mistakes — ambiguous AI output gets flagged instead of quietly guessed at, before it reaches a customer, an auditor, or the next shift.
More professional, consistent communication — client emails, reports, and proposals read the same whether your newest hire or a 15-year veteran drafted them.
Real operational efficiency — less time spent rewriting AI drafts by hand, more time spent on the work that actually needed a person.
A skill that compounds — unlike a one-off tool or template, CRAFTED travels with your team across every AI product you adopt next.
None of this requires new software or a bigger AI budget — just a half-day workshop and a method your whole team keeps using long after the session ends.
