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Babil Khan becomes Kriti Sanon’s AI companion, Marketing & Advertising News, ET BrandEquity

Kriti Sanon and Babil Khan in Motorola’s new TVC

“/>Kriti Sanon and Babil Khan in Motorola’s new TVCMotorola, India’s 5G Smartphone brand, has launched a television commercial starring brand ambassador Kriti Sanon along with Babil Khan in an exciting avatar for the launch of their premium phone – the motorola edge50 pro.

This collaboration between Motorola’s innovative technology including Artificial Intelligence, its leadership in design and Sanon and Khan’s personification of moto AI promises a journey into the future of smartphone innovation, the company stated in a press release.

This television commercial (TVC) brings alive the magic when ‘Intelligence meets art’, featuring Sanon as art personified – her own-true self on a film set and Khan as the personification of moto AI. The commercial opens on a film set, where Sanon is seen wrapping up a shoot and is presented with the motorola edge50 pro. As she switches on this artistic device, she brings alive a charming and eccentric personification of moto AI that Khan plays, who soon becomes her AI companion for a magical journey ahead.

Sanon is seen immersed in a whirlwind of adventure and the game-changing features of the motorola edge50 pro amidst bustling cityscapes and carnivals, the duo then captures each moment with AI-enhanced precision exploring the cutting-edge capabilities of the motorola edge50 pro.

From AI generative theming to AI adaptive stabilisation and AI photo enhancement engine, the commercial highlights the device’s intelligent, segment first capabilities that elevate every moment captured.

Commenting on the commercial, Shivam Ranjan, head of marketing, APAC, Motorola, stated, “The motorola edge50 pro stands for the perfect fusion of intelligence (AI) and art. In order to bring this concept to live in our TVC, Kriti Sanon was undoubtedly the perfect fit to personify ‘Art’ that motorola edge50 pro brings to life.”

“However, the motorola edge50 pro also brings an AI revolution with segment first AI features. This is where we found the perfect fit in Babil Khan who beautifully personified the moto AI, enabling us to explain the advanced AI features with ease. Babil’s new age appeal coupled with the passion for Motorola and exuberance to create the moto AI Ally ensured we brought alive the concept of creating magic with AI and Art,” he added.

Commenting on the collaboration, Sanon said, “As an artist, the fusion of art with intelligence deeply resonates with me, and it has been incredibly fulfilling to delve into this theme for Motorola. I take pride in being associated with this iconic smartphone brand renowned for its meaningful innovation, disruptive designs and cutting-edge technology. Motorola encapsulates everything modern consumer’s desire: innovation, style, performance, and functionality. I am confident that the commercial will surely captivate the audience.”

Commenting on the collaboration, Khan said, “I am thrilled to be a part of a brand that has truly redefined innovation and design in smartphones and continues to resonate with all generations. With AI emerging as game changing technology, it was exhilarating to personify the moto AI Ally – representing the future of smartphone technology. I look forward to contributing to Motorola’s continued success.”

“When Motorola asked us to pair intelligence with art, we decided to create a unique pairing that could bring alive this concept. Kriti and Babil take us on a trip to an AI-wonderland and allow us to discover this super-immersive phone and all that we can do with it – which is nothing short of magic!” said Janmenjoy Mohanty- chief creative officer, Dentsu Creative.

Watch the video here:

Parle Agro amps up the crisp taste of Appy Fizz with Kriti Sanon

Reflecting the brand’s philosophy of injecting excitement and vibrancy into its audience’s lives, the campaign resonates with today’s youth, who seek memorable experiences that are both aspirational and share-worthy on social media.

  • Published On Mar 29, 2024 at 01:00 PM IST

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