🧯 The reason everything suddenly hits zero one day is not because of a lack of effort, but because there was only one “place to put it”
You create videos with AI, post them almost every day, and your “likes” gradually increase. Comments appear, and your followers grow from three digits to four. Just as you start to feel the potential of your side hustle, a short notice arrives from the operating company.
“This app will be discontinued.”
This is not a fictional story. On March 24, 2026 (March 25, Japan Standard Time), OpenAI announced the termination of its video generation AI app, “Sora.” The app, which was released in the fall of 2025 and became a hot topic, even reaching the top of the App Store, shut down in just about half a year. Then, on April 26, 2026, the web version and the app of Sora were actually shut down.
What is truly scary about this news is not the fact that “Sora is over.”
What is truly scary is the structure where those who entrusted their tools, storage for their works, and connections with fans all to the same single service lost the most overnight. structure.
This is likely not just a story about Sora. The generative AI tools, social media, and sales platforms currently used for side hustles are all “services operated by other companies.” No matter how thriving a service may be, specifications can change due to a single management decision by the operating company, and in some cases, it may be terminated.
Conversely, if you understand this structure, you won’t have to panic if the same thing happens.
In this article, I will carefully explain the following points one by one.
📌 What actually happened and what disappeared with the Sora app shutdown
📌 Why side hustles relying on a single AI tool collapse all at once
📌 A self-check to measure how dangerous your side hustle is
📌 Concrete methods to protect your work as assets in a way that won’t disappear
📌 How to turn followers into a customer list that won’t be lost even if a service ends
📌 A mindset for keeping your production tools interchangeable and a 30-day plan you can start today
You don’t need special skills or expensive tools. All you need is a little effort and the idea of “diversifying your storage locations.”
If you remain unaware, when the next service you use ends, you might have to start building from scratch again. If you know, you can move to the next place while keeping the assets you have built up.
If you want to grow your side hustle into a source of income that lasts for years rather than ending with a “one-hit wonder,” please read on.
