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Exploring the impact of artificial intelligence in marketing: The future of advertising

In the fast-paced digital world, the combination of Artificial Intelligence (AI) and marketing promises to change how companies interact with their audiences. TribLIVE Local’s upcoming seminar “The Future of Advertising” aims to clarify this intersection, providing valuable insights into the practical applications of AI in marketing and advertising.

As businesses face an increasingly competitive market, the need for personalized, efficient and impactful marketing strategies is more critical than ever. AI offers a solution to these challenges with its ability to analyze vast amounts of data, recognize patterns, and predict consumer behavior. This seminar will showcase how AI can automate various aspects of marketing, from content creation and customer segmentation to ad targeting and performance analysis.

“In today’s world, the use of artificial intelligence in marketing isn’t just a trend; it’s a transformative force reshaping the way businesses connect with consumers,” said Jennifer Bertetto, president and CEO of Trib Total Media. “We are excited to be at the forefront of that transformation where innovation meets customer needs.”

One of the highlights of the event is its focus on real-world applications of AI in advertising.

Two experts will speak: Mike Blinder, owner and publisher of Editor & Publisher magazine, and Lloyd Armbrust, owner of OwnLocal, headquartered in Austin, Texas. They will share insights about how cutting-edge tools and platforms that leverage AI are being used by marketers around the country to automate and optimize ad campaigns, create dynamic content, and provide actionable insights.

These tools increase efficiency and enable marketers to craft more relevant and engaging experiences for their audience. Additionally, they will cover the publisher movement to hyperlocal news, which is what most readers want — and no one else is covering.

Networking opportunities are another significant aspect of the seminar. The event will unite business owners, marketers, entrepreneurs, and industry leaders from diverse sectors, fostering a collaborative environment where ideas and experiences can be shared. This exchange is invaluable for professionals looking to stay ahead of the curve and understand how their peers navigate the AI-driven marketing landscape.

The seminar will take place Feb. 27, 28 and 29, in multiple locations across the region, making it convenient and accessible. Each session is designed to cater to the needs of businesses of all sizes and industries, providing valuable takeaways for attendees.

To learn more or to register, please visit

This has been a paid article submitted by our content partner.

Originally Appeared Here

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